energy playground

to promote tiger energy biscuits for kids, we built a playground that generates electrical energy when kids use it. for maximum impact, we installed it on the grounds of the oldest orphanage in the philippines.


the best technical university in the country helped us design a merry-go-round & a see-saw that channeled kinetic energy into a generator that produced electricity.


my team transported & assembled the equipment ourselves–four burly art directors & me–in thick post-deluge mud. worth it.


  • cannes titanium lions shortlist (i’ll get it one day)
  • gold clios for engagement & ambient media
  • silver spikes for best integration of experiential, ambient media, outdoor & special build
  • silver AWARD for outdoor, bronze AWARDs for direct marketing & promo/media